Plot Creative was born out of an unanswered question: why is it so hard to find a marketing agency who understands the arts in Canada? Jared Davidson was working as a theatre marketing director and got tired of contracting out work to agencies that didn’t understand the product. They didn’t read the plays, they didn’t come to the shows, and they continually tried to sell a product in a way that didn’t appeal to arts consumers. So he just started doing everything in house.

This is that house.